AI Build Partner - based in Dubai, shipping globally
28 Labs is an AI Build Partner. Fixed-scope sprints, senior-led delivery, Build-Operate-Transfer handover. You own the system at the end. Not a pitch deck. A working system.
Four shapes of operator. AI visibility, ops systems, automation, enterprise R&D - if you see yourself here, we've probably shipped the pattern before.
30 to 500 people, revenue growing, hiring slowly. AI engines are starting to affect how customers find you, and your team is too busy running the business to build the response. Whether you need to show up in AI search or build AI systems into your ops, you need someone who ships this month, not a roadmap for Q4.
Your Playtomic, Salesforce, HubSpot or similar captures everything. You can pull reports. Nobody's built the dashboards, the playbook automation, or the weekly ops rhythm that turns data into decisions.
Multi-BU enterprise, recurring AI R&D appetite, sponsors lined up. Whether you run a business unit or central innovation, what you don't have is the senior engineer bench to ship across all of it fast. You want named builders on call, not a new SOW every time someone raises a hand.
Clubs, clinics, F&B, grocers. Your customer inquiries vanish into a staff phone, a WhatsApp group, a walk-in log. You don't know response time, which ones slip, or what a 9am staff member misses versus the 9pm one. You're running a business you can't measure.
Real clients. Real systems. Real ownership transferred.
Mid-market · Live
Invoice automation, sales analytics, investor app, and full AI visibility audit. Back-office load cut to a fraction. Now expanding into the content engine and WhatsApp layer.
Mid-market · Shipped
AI visibility snapshot. Mapped how AI engines represent the agency across buyer-intent queries and identified displacement risk. Senior-to-senior delivery, one pass.
Mid-market · Starting May 2026
Ops dashboard that turns fragmented franchise data into weekly operating decisions. Multi-site operator case for the Operator OS sprint shape.
Mid-market · Shipped Feb 2026
Dubai aesthetics clinic invisible to AI engines - 0 of 24 high-intent buyer queries returned their name across ChatGPT, Gemini, Claude, and Perplexity. Mapped the competitor displacement pattern (Ouronyx dominated via Vogue Arabia and Harper's Bazaar citations), delivered the structural authority gap matrix and priority fix plan.
Real delivery across eight domains. If your problem sits in one of these areas, we've shipped the pattern before.
Clause extraction, portfolio exposure rollup, market-signal drift scoring for industrial contract portfolios.
Booking platform overlays, yield and utilization dashboards, action playbook automation for multi-site operators.
WhatsApp Business API migration, call tracking, response-time measurement for service operators.
Invoice intake, reconciliation, weekly reporting, human-in-the-loop approval flows at mid-market scale.
4-engine audits, entity disambiguation, Site Readiness scoring. Productized for self-serve at try28labs.com.
Regulatory change tracking, deadline alerting, legal-to-plain-English task output for HR and compliance teams.
Founder-grade dashboards, strategic reporting automation, weekly operating rhythm artifacts.
AI-driven content production, citation-aware drafting, publish-workflow automation with quality gates.
Every sprint follows the same four beats. Build-Operate-Transfer is not an add-on. It's the point.
One 30-minute call. We name the sprint, nail the deliverable, confirm prerequisites. If any of the three fails, the sprint doesn't start. That's the filter.
Senior-led delivery, fixed timebox. No offshore body-leasing, no junior-delivered work, no surprise scope expansion. Roger leads every sprint end to end.
We train your person and hand you the runbook. You own the code, the infrastructure, the credentials, the documentation. 28 Labs keeps the patterns, not the artifacts.
Optional. Run the next sprint, graduate to a retainer, or operate the system yourselves and come back when the next problem surfaces. No subscription trap.
Five standalone sprints. Pick the one that fits the problem you're solving. Each stands alone - no prerequisites, no "start at the top" logic. Stack two when they genuinely work together. Fixed scope, fixed price, Build-Operate-Transfer handover so you own the system at the end.
For founders and operators who want to know where AI is quietly moving against them before committing to a build.
Not for pre-revenue startups, sub-3-person teams with no website, or pure consumer-social brands.
For operators whose AI visibility diagnostic surfaced entity drift, source-hierarchy issues, or schema gaps. You've seen the problem. This fixes it.
Not for operators whose AI visibility problem is content depth (needs ongoing content engine, different engagement) or pure PR-reputation issues.
For service operators (clubs, clinics, F&B, grocers) who can't measure response time or missed inquiries today because everything lives on a shared staff phone.
Monthly fee is pass-through for BSP platform, Meta, and Twilio usage. No markup. You own the accounts. Not for operators already on Salesforce Service Cloud or equivalent.
For mid-market operators losing hours per week to manual admin - invoice intake, reconciliation, approval routing, weekly report generation.
Not for workflows requiring HR or legal compliance review we're not qualified to handle, or operations without an existing system of record.
For operators with a booking or CRM platform (Playtomic, Salesforce, HubSpot, platform-with-API) who need a dashboard that tells them what to do, not just what happened.
Stacks cleanly with Sprint 03 if response-time data needs to be real, not guessed. Not for operators without an integratable booking or CRM platform.
30 minutes. We confirm the sprint fits, name the deliverable, and check prerequisites. No decks, no pressure.
Not ready for a sprint? Explore AI Visibility self-serve at try28labs.com →
For multi-BU enterprises with recurring AI R&D appetite. Senior architect plus embedded builders, rolling scoped sprints inside the retainer, senior-to-senior access. Priced on speed and access, not scope.
AI engines now form shortlists before buyers reach your website. Our diagnostic benchmarks whether you appear across ChatGPT, Gemini, Claude, and Perplexity, and identifies exactly what drives inclusion. If you're curious before committing to a sprint, start here.
Learn more at try28labs.com →The disqualifiers matter. Here's who should skip us.
If you're still finding product-market fit, bespoke AI work isn't the leverage. Build product-market fit first, then come back.
We don't scope custom work below AED 10,000. Start with the productized AI Visibility diagnostic at try28labs.com.
Every engagement is a named output with fixed price. We won't sell you hours. If you need billable-hours accounting, we're not the right shop.
Fast-output sprints break if six stakeholders approve every deliverable. Match us to a single sponsor with decision authority. Otherwise, your procurement process will outlast the sprint.
Direct answers, no hedging.
Consultancies deliver decks and recommendations. Agencies deliver generic builds with junior teams. An AI Build Partner ships working systems end-to-end, with senior-led delivery and Build-Operate-Transfer handover so you own the system at the end. 28 Labs prices each sprint up front with visible AED pricing and a fixed deliverable.
They should, and they should also not wait nine months to ramp. Use an AI Build Partner for the first two or three systems shipped, then hand off to your hire when they land. Services firms compound expertise across 20+ engagements per year. In-house teams see one to three. The learning loop is why the service motion often out-ships internal builds for the first 24 months, not because the service firm is smarter.
Every sprint ends with Build-Operate-Transfer handover. The client owns the code, the infrastructure, the trained internal person, and the runbook. 28 Labs retains the patterns, not the client-specific artifacts. You keep the system. We keep the craft.
Possibly on individual pillars. That's why the Build-Operate-Transfer model wins. By the time a platform catches up on any single capability, we've shipped three new ones elsewhere. The moat is the pattern library, not any single integration. If a platform commoditizes one layer, the bundle still stands.
Tell us what you're working on. We'll tell you which sprint fits, scope it in a 30-minute call, and give you a clear decision. No pressure, no decks.
Book a scoping call