Be the Answer
Inside AI

When buyers ask AI systems like ChatGPT, Gemini, Claude, or Perplexity
what to buy, who to trust, or how to decide, the answers shape decisions before search, ads, or sales.

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Private, executive-level assessment.

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How AI now influences
buying decisions.

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No more search results

Buyers no longer start with lists of links. They start with questions.

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Asking AI Assistants

Buyers ask AI systems what the best option is and why.

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Synthesized Answers

AI returns a single, synthesised answer. If your brand is missing or misrepresented, the decision is already shaped.

What is Answer Engine Optimization?

Answer Engine Optimization ensures your brand appears clearly, accurately, and competitively inside AI-generated answers from systems like ChatGPT, Gemini, Claude, and Perplexity.

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Brand Visibility

Ensure your brand appears clearly inside AI-generated answers.

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Accuracy

Ensure AI descriptions and facts about your brand are correct and consistent.

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Competitive Positioning

Prevent competitors from being framed more clearly or credibly by default.

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Substitution Risk

Reduce the risk of AI recommending alternatives instead of your brand.

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Why AEO matters

AI systems increasingly act as advisors and filters during early decision-making.

When AI misunderstands or substitutes your brand, that error scales instantly and invisibly.

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Detect brand misrepresentation inside AI answers

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Identify competitors AI recommends instead

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Understand why certain brands are chosen or excluded

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Reduce strategic risk created by AI-driven discovery

Where AI Brand Visibility Matters Most

If AI meaningfully influences buying decisions in your category, brand visibility inside AI answers becomes a leadership concern.

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Enterprise & B2B

Brands where trust drives revenue.

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HR, Legal & Leadership

Teams managing reputation and compliance.

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Regulated Industries

Teams managing reputation and compliance.

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Category Leaders

Who cannot afford invisibility or inaccuracy.

Built by 28 Labs

People now rely on AI (ChatGPT, Gemini, Grok and more) to inform buying decisions.

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