Answer Engine Optimization (AEO) is the practice of shaping how AI systems represent, describe, and recommend brands inside AI-generated answers.
Unlike search engines, AI systems do not rank pages or return lists of links.
They synthesise answers based on perceived authority, clarity, and consistency.
AEO focuses on how brands appear when buyers ask AI:
28 Labs helps organisations audit, improve, and maintain their visibility and accuracy inside AI-generated answers across systems such as ChatGPT, Gemini, Claude, and Perplexity.
AEO does not replace brand, communications, or marketing execution.
It sits above them, shaping how AI interprets and summarises what already exists.